Etsy Offsite Ads Fee Calculator

How to Use the Etsy Offsite Ads Fee Calculator

The Etsy Offsite Ads Fee Calculator answers one specific question: how much of your ad revenue the Offsite Ads fee will take, and how much you will actually keep. It only takes two fields.

• Ad revenue — the amount an order or campaign brought in. The default is 80.
• Rate % (12/15) — the percentage you use to calculate the fee. The default is 12, but you can enter 15 or any other value to test another scenario.

When you change a value, you will immediately see two results: Offsite Ads fee (max. $100 per order) and Left. The first is the fee amount; the second is revenue minus that fee.

Look at the default values: revenue of 80 and a rate of 12%. The fee is 80 × 12 ÷ 100 = $9.60. That is below the $100 cap, so the calculator shows $9.60 as the fee and $70.40 in the Left field.

The default currency is dollars ($), but you can calculate in any currency—just enter amounts and rates in one consistent currency. The calculator does not convert currencies; it only runs the math on the numbers you provide.

12% and 15% Rates: Which One Applies?

The field name includes the hint 12/15 because those are the two values most often discussed for Offsite Ads. In the tool itself, 12% is filled in by default, and you can enter the other value manually. It is a hint, not a hard rule—the calculator does not check which rate your shop should use.

Etsy runs Offsite Ads with more than one rate, and which one applies to you depends on your situation in the program and your sales history. So before you start calculating, check the current pricing page and your seller dashboard—that is where you will find the terms that apply to you. The tool does not pull that data automatically, so you decide which value to enter.

In practice, you have three sensible options:

• enter 12% if that is the rate that applies to you—then the result matches your situation,
• enter 15% if you are charged the higher rate and want to see how the Left amount changes,
• enter both values one after the other and compare the results—that is the simplest way to see how the difference in rates affects a specific order.

If you are not sure which rate to use, calculate the more conservative option: the higher one. You will see a less optimistic amount and can more easily judge whether the campaign still works.

The $100 Per-Order Cap: How It Works

The fee calculated by this tool has an upper limit: $100 per order. First, it calculates revenue times the percentage rate divided by 100, then the calculator checks whether that result exceeds $100. If it does, it shows exactly $100 as the fee.

In other words, the fee is the smaller of two values: revenue × rate ÷ 100 or $100. The second value is the fixed cap used in the tool.

What does that mean in practice? On smaller orders, the fee rises with revenue because the normal percentage is at work. On larger orders, the percentage result could grow a lot, but it stops at $100. The effective fee rate is therefore lower on large orders than on smaller ones—the larger the revenue, the smaller the share taken by the fee.

Two things are worth remembering. First, the cap applies to a single order, not to an entire month or campaign—five orders mean five separate caps. Second, the $100 amount is built into the tool. If the program rules change, the calculator will still use that value, so check the current terms in Etsy's pricing before making important decisions.

How to Calculate What You Keep After the Offsite Ads Fee

The whole logic is short, and you can reproduce it on paper. It takes four steps:

1. Take the ad revenue—the amount you enter in the first field.
2. Multiply it by the percentage rate and divide by 100. That is the preliminary fee.
3. Check whether the result exceeds $100. If it does, use $100 as the fee.
4. Subtract the fee from revenue. The result is the amount you keep.

Let's walk through the default values. Revenue is $80 and the rate is 12%. The preliminary fee is 80 × 12 ÷ 100 = $9.60. That is less than $100, so the fee is $9.60. You keep 80 - 9.60 = $70.40. Those are the two results the calculator shows: $9.60 in fees and $70.40 left.

If you change the rate to 15%, you will see how much the Left amount drops at the same revenue. It is worth checking both options if you are unsure which rate applies to your shop—the difference can be noticeable with repeat sales.

One distinction is key here: Left is revenue after the Offsite Ads fee, not profit. It does not subtract the cost of goods, shipping, packaging, or other Etsy fees. Before deciding a campaign is profitable, compare this amount against your full cost calculation.

Tool Limitations and What It Does Not Calculate (Other Etsy Fees, Taxes, Shipping)

The calculator only calculates the Offsite Ads fee and the amount left after it. Everything else you need to add yourself. By design, the tool does not account for:

• other Etsy fees—listing fees, transaction fees, payment processing fees, currency conversion fees, or the cost of other ad formats,
• taxes—VAT, income tax, and local charges, which depend on your business structure and country,
• shipping and packaging—postage, materials, labels, and returns,
• cost of goods—what you paid for the product or materials, so it will not show margin or profit,
• discounts, coupons, cancellations, and refunds—the calculator uses the amount you enter and does not adjust it for later changes to the order,
• currency exchange rates—if you sell in a different currency than the one you use for costs, do the conversion outside the tool,
• current pricing and rate thresholds—the default rate and $100 cap are built into the tool and are not pulled from Etsy.

When is the result only an estimate? Whenever you are trying to judge the real profitability of a sale. The Left amount tells you how much revenue survives the Offsite Ads fee, but it does not answer whether you are making money on that order. To judge that, you need a full view of all costs, taxes, and refunds.

Treat the calculator as a quick tool for estimates and comparisons—for example, to check how a rate change affects the result—not as a complete profit-and-loss statement for your shop.

Frequently Asked Questions

Rates and the $100 cap are for guidance only. Check Etsy's current Offsite Ads pricing before relying on them.