Wildberries Profit Calculator

How to Use the Wildberries Profit Calculator

The Wildberries profit calculator is a simple tool that shows in seconds how much you keep from a single sale. You enter five values:

• Price: the product's selling price, 2,200 ₽ by default.
• Commission %: the percentage the platform charges, 21 by default.
• Logistics: the amount for delivery and handling, 160 ₽ by default. You enter it manually.
• Cost of goods: what you paid for the product, 950 ₽ by default.
• Tax %: the tax rate, 7 by default.

After you change any number, the calculator instantly recalculates the result and shows three values: Fees total, Profit, and Margin. All calculations run in your browser, so you do not need to send anything or create an account.

Amounts are shown in rubles by default because that is the platform's currency. If you want to calculate in another currency, just enter your own rates and amounts; the tool works with the numbers you see on screen.

How to Set Commission, Logistics, and Cost of Goods

The values entered in the calculator are estimates. They are a starting point, not current Wildberries pricing, so before making a bigger decision, check the rates that apply to your category and delivery method.

You can read the commission from your seller dashboard because it depends on the product category and can change. Logistics cannot be calculated from package dimensions in this tool: you enter it manually, based on your own statements or current pricing. Cost of goods is your purchase or production price; it is worth adding packaging if you pay for it yourself.

• Check the commission in your seller dashboard and enter it as a percentage of price.
• Base logistics on real amounts from your statements, not on a rough guess.
• Set cost of goods from invoices, including packaging.
• Match tax to the tax setup you actually use.

When rates change, simply replace the numbers in the fields. Nothing is locked or hard-coded.

How to Calculate Profit and Margin on Wildberries

The calculator combines all fees into one total and then subtracts it from the price. Step by step, it looks like this:

1. Commission fee = price × commission% ÷ 100.
2. Tax on price = price × tax% ÷ 100.
3. Total fees = commission fee + logistics + tax on price.
4. Profit = price - total fees - cost of goods.
5. Margin = profit ÷ price × 100%, and when price is zero, margin is 0.

Look at the default values. A price of 2,200 ₽, 21% commission, 160 ₽ logistics, 950 ₽ cost of goods, and 7% tax give:

Margin tells you what share of the price remains with you after covering fees and cost of goods. It is a handy measure when comparing products at different prices. Remember that logistics is a fixed amount here, not one that depends on package size or weight.

How to Account for Tax and Your Tax Setup

In the calculator, tax is calculated as a percentage of the selling price, not of profit. The default 7% rate is only an example; enter the rate that applies to your tax setup and where you file your business taxes.

If you pay tax on revenue, the rate depends on your type of business. With a progressive or flat income tax system, you calculate income tax on profit, not revenue. In that case, entering a single percentage in this field gives an approximation because the calculator treats tax as part of the price. VAT is also worth analyzing separately because not every seller adds it.

• Enter the rate that matches your real tax setup.
• If you pay tax on profit, treat the result as an estimate.
• If you sell from another country, check the rules for reporting income from foreign platforms.

When you are not sure about the rate, calculate variants: enter a lower and a higher value, then compare the margin. The calculator is editable precisely so you can test several scenarios.

Calculator Limitations: What It Does Not Cover

The calculator only calculates what you enter in the fields. It does not know your current pricing, contracts, or individual terms, so treat the result as a reference point, not an accounting forecast.

• Storage: fees for storing goods on the platform.
• Returns: costs of receiving, inspecting, and reshipping a returned product.
• Penalties and deductions: consequences of shortages, delays, or listing mismatches.
• Advertising: budget for promoting listings and other marketing activities.
• Currency conversion: converting amounts to another currency at the current exchange rate.
• Other fees: for example, withdrawing funds, return handling, or additional services.

The result is therefore an estimate until you account for these items manually, most simply by entering a higher cost of goods or higher logistics. The tool also does not calculate sales volume or monthly profit because it works on a single transaction.

Frequently Asked Questions

Rates and costs are estimates — before making a decision, check the current Wildberries pricing, reports, and fees, as well as your own tax setup.