Utm Builder

UTM Builder – precise tracking of marketing campaigns using personalized links

UTM Builderis a practical online tool for creatingpersonalized UTM (Urchin Tracking Module)links, which allow you to precisely track the effectiveness of marketing campaigns in Google Analytics, GA4 and other analytical systems. Thanks to it, you can build correctly marked URLs for ads, social media posts, newsletters, SEO activities and offline campaigns in just a few seconds.

Instead of guessing where traffic and sales are coming from, you canprecisely measure the effects ofevery campaign, creative, post and CTA button - at the source, medium, campaign, content and keyword levels.

Build your first UTM link in seconds

What is UTM and how does it work in web analytics?

UTMis a set of parameters appended to the URL (after the character?) that allow analytical systems such as Google Analytics / GA4,to accurately identify the source of the visit. A UTM link looks e.g. like this:

https://twojadomena.pl/oferta?utm_source=facebook&utm_medium=social&utm_campaign=jesien_2026

After clicking such a link, the user normally goes to the website, but the analytical tool additionally records: where he came from, what campaign, what medium and how he behaved on the website (time, conversions, revenue).

• each campaign can have its own, clearly marked link,
• you can compare the effectiveness of channels: social, e-mail, CPC, influencers, affiliation,
• you can optimize your budget more easily because you know what actually generates conversions.

How to use UTM Builder step by step?

UTM Buildersimplifies the entire process - you don't have to remember the parameter syntax or fiddle with question marks, ampersands and character encodings manually. The standard process looks like this:

1. Enter the landing page URL
   Enter the full destination address, e.g.https://twojadomena.pl/landing-kampania, without any UTM parameters.
2. Complete UTM parameters
   Enter values for key parameters, such asutm_source, utm_medium, utm_campaign, and optionally alsoutm_term and utm_content.
3. Automatic link building
   The tool generates a complete, correctly formatted URL with UTM parameters included. You don't have to worry about special characters or syntax errors.
4. Copy the link and use it in the campaign
   Paste the link to ads (Google Ads, Facebook Ads), social media posts, newsletter, CTA button on the partner's website or QR code - wherever you want to measure traffic.
5. Analyze data in Google Analytics / GA4
   After launching the campaign, entries from marked links will appear in reports as specificsources, media and campaigns. You can filter, segment and compare results.

Create a clear UTM diagram for all campaigns

Detailed discussion of UTM parameters