URL Parameter Remover
Fast, accurate, and free online URL Parameter Remover tool that runs directly in your browser.
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Other tools you may find usefulURL Parameter Remover - Clean Links from Tracking Content
TheURL Parameter Removerallows you to quickly clean links from tracking parameters (UTM, fbclid, gclid and more), creating shorter, cleaner and more private URLs. Paste the link, select the parameters to remove and you're done.
What are URL parameters?
URL parameters are additional information added to the page address after the?character. They look like this:https://example.com/strona?utm_source=google&utm_medium=cpc&fbclid=AbC123. The parameters perform various functions: tracking marketing campaigns (UTM), identifying the traffic source (fbclid for Facebook, gclid for Google Ads), content personalization, tracking user sessions or transmitting form data.
Why should I remove tracking parameters?
Privacy- Tracking parameters (especially fbclid, gclid) allow platforms to identify you and track your clicks. Removing them protects your privacy and makes profiling more difficult.Aesthetics and readability- URLs with dozens of parameters are ugly and unprofessional. A clean URL looks better in emails, presentations and social media.Preventing duplicate content- from an SEO perspective, pages with the same content available under different URLs (due to different parameters) may be treated by Google as duplicates. Canonical URLs without parameters are preferred.
Most common tracking parameters
utm_source, utm_medium, utm_campaign, utm_content, utm_term- Google Analytics UTM parameters for tracking marketing campaigns.fbclid- Facebook Click Identifier, added by Facebook to each link clicked.gclid- Google Click Identifier for Google Ads.msclkid- Microsoft Click ID for Bing Ads.ref, affiliate- parameters of affiliate programs.sessionid, sid- session identifiers.
How to use the tool?
Paste the full URL with parameters into the text box. The tool automatically detects and displays all parameters. You can choose which parameters to remove (e.g. all UTMs, only fbclid, or your own list) and which to keep (parameters necessary for the website to work, e.g.lang, id). Copy cleaned URL in one click.
Frequently asked questions
Will removing UTM parameters affect the operation of the website?
No - UTM parameters are only for tracking by Google Analytics. Removing them does not affect the display of the page, only analytical statistics. The website owner won't see where you came from, but the website will function identically.
What is fbclid and why does Facebook add it?
fbclid (Facebook Click Identifier) is a unique identifier that Facebook adds to each external link you click. It allows Facebook to track which ads and posts lead to conversions on external sites. Removing fbclid from the URL does not affect the display of the page, but it does prevent Facebook from tracking your click.
Are there URL parameters I shouldn't remove?
Yes - some parameters are necessary for the website to function properly:id(product/item identifier),langorlocale(page language),page(page number in pagination),qorsearch(search phrase), authorization tokens and CSRF. Only known tracking parameters can be safely deleted.
How to automatically remove URL parameters in the browser?
There are browser extensions that automatically clean tracking parameters: ClearURLs (Firefox, Chrome) - automatically removes over 250 known tracking parameters, Neat URL - configurable URL cleaner. For advanced users - uBlock Origin with appropriate filtering rules.
Is it legal to remove URL parameters?
Yes - modifying the URL for privacy purposes is completely legal. URL parameters are part of the HTTP request your browser sends - you have full control over what's included in it. Removing tracking parameters is even recommended by digital privacy organizations such as EFF.