Page Value Calculator
Free online Page Value Calculator that runs directly in your browser.
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Website Value Calculatorestimates the market value of a website, blog or e-commerce site based on key metrics: monthly visits, revenue, Domain Authority, domain age and niche. A tool for initial pricing before selling or purchasing.
Website valuation methods
There are several main approaches to website valuation:Revenue Multiplier (Revenue Multiple)- the most common model. Page value = monthly net revenue × multiplier. Typical market multipliers (2024): 24-40× monthly income for established websites. Example: A site earning $1,000/month. = $24,000-$40,000.EBITDA multiplier- used for larger websites (>USD 100k in value).Traffic multiplier- value based on RPM (Revenue Per Mille) and number of visits.Asset-based- for sites with a large database of links, content or tools without significant revenue.
Factors affecting the value of the site
Revenue and trend- growing revenues mean a higher multiplier. Sites with a rising trend are valued higher than those with a falling trend.Traffic diversification- a website that is 90% dependent on Google Search is risky (it can lose 80% of its traffic after one algorithm update). Traffic from direct, social and e-mail lists has a higher multiplier.Domain age and history- older domains (5+ years) are valued higher.Niche and Margin- Finance and Health have higher CPM/CPC.Degree of Automation- A site requiring 1 hour of work per week is worth more than 40 hours per week at the same income.Content and Link Quality- DA/DR and external link profile.
Where to sell websites?
Popular marketplaces for selling websites:Flippa.com- the largest platform, from small blogs to large websites.Empire Flippers- premium marketplace, website verification (min. USD 1,000/month income).FE International- for sites worth USD 100k-10M.Motion Invest- specialization in content websites.Quiet Light Brokerage- for complex websites.Polish stock exchanges- OLX, Allegro (small projects), Facebook groups (groups "I will buy/sell a website/blog").
How to prepare a website for sale?
Before listing your site for sale: prepare 12-24 months of P&L (revenue and costs), collect data from Google Analytics and Search Console, document content, links and technical structure, remove personal dependencies (personal emails, social media), scale automation (reduce man hours required), correct trends (don't sell at the bottom - wait for recovery).
Frequently asked questions
How much is a website with 10,000 monthly visits worth?
The number of visits alone is not enough for pricing. Income is more important. Example: 10k visits × RPM 5 USD (display ads, Poland) = 50 USD/month. × 30 = $1,500. 10k visits × RPM $30 (financial niche, US) = $300/month × 30 = $9,000. Per-traffic pricing without revenue is possible but uncertain - typically $10-15 per 1,000 monthly visits.
How to check the credibility of a website seller?
Require: access to Google Analytics (not screenshots) and verification for 3 months, bank statements or reports from ad platforms (AdSense, Mediavine), access to Search Console (check the history of algorithmic penalties), hosting and CMS (do you have full access), information about link structure (check via Ahrefs/SEMrush - whether there are no spam links). Platforms like Empire Flippers verify this data for you.
What is the market revenue multiple in 2024?
Current multipliers (Empire Flippers, Flippa 2024 data): Content sites: 30–40× net monthly income. E-commerce: 25–45× (higher for private labels, lower for dropshipping). SaaS: 50-80× monthly MRR. Mobile apps: 20–35×. As a general rule: the higher the automation, income stability and growth potential, the higher the multiplier.
Do Google algorithm updates affect site value?
Yes - sites hit hard by Google updates (Helpful Content Update, Core Update) have much lower valuations or are unsellable at all. Check your traffic history on Google Trends and Semrush - large drops coinciding with Google updates are a red flag. Sites with diversified traffic (not 90%+ with SEO) are more resistant to algorithm fluctuations.
How long does it take to sell a website?
On Flippa: Small sites (under $5,000) sell in 1-4 weeks. At Empire Flippers: Due Diligence process + negotiations + transfer: 30-90 days. For large transactions ($500k+): 3-6 months. Factors shortening the selling time: verified, transparent financial data, realistic starting price (not overpriced), good documentation and readiness for quick transfer.