Review Schema Generator

Schema Review Data Generator - Create structured JSON-LD data for Google

Schema's intuitive online review data generator allows you to instantly prepare JSON-LD (Review and AggregateRating) code to improve your website's visibility on Google.

What is Schema Review and AggregateRating structured data and how does it help with SEO?

Structured Data, based on the Schema.org standard, is a special code format added to a website that helps search engine robots better understand the content on the page. Instead of forcing Google's algorithm to guess who is a rating and who is a reviewer, structured data provides this information in a clear, structured way. The most important types for ratings are Review (individual rating) and AggregateRating (aggregate rating).

The use of these tags allows search engines to interpret ratings of products, services, books or movies. Implementing Schema.org on a website is one of the key technical SEO practices that directly affects the semantic understanding of the website by indexing robots and facilitates its correct positioning in search results.

How do star ratings in Google search results (Rich Snippets) affect CTR?

The biggest and most noticeable benefit of implementing structured review data is the appearance of the so-called Rich Snippets in Google search results. These are distinctive gold rating stars displayed directly under your website's URL, along with the average rating and the number of votes cast.

Pages that have star ratings in search results stand out from the competition and attract the attention of users. This translates directly into an increase in the click-through rate (CTR). Users are more likely to click on results with ratings because they provide social proof and suggest the high quality of the presented content or products.

How does our Schema online review data generator work?

Our generator has been designed to simplify the process of creating JSON-LD code as much as possible. The user does not need to know programming principles or the structure of Schema.org. Just fill out the intuitive form on the website, entering data such as: the name of the reviewed item or service, the name and surname of the review author, publication date, rating on a scale from 1 to 5 and a short summary.

The tool also supports generating data for aggregate ratings (AggregateRating), where the average rating and the total number of reviewers are provided. Based on this data, the generator creates syntactically correct JSON-LD in real time, which is Google's officially recommended format for deploying structured data.

Step by step: how to correctly configure the reviewer, rated object and rating scale fields

For the generated Schema code to be fully correct and accepted by Google, you must fill in the required fields carefully. In the "Object name" field, enter the exact name of the product, book, film or service to which the rating applies. Avoid typing general phrases or advertising slogans there. In the "Author" section, provide the name and surname of the real person or organization that made the assessment.

Another important element is the rating scale. By default, the generator is set on a scale from 1 to 5, where 5 is the best rating. You can also define your own scale (e.g. up to 10), specifying the minimum value (worstRating) and the maximum value (bestRating). Precisely specifying these values ​​​​prevents errors when the page is indexed by search engines.

How to implement the generated JSON-LD code on your website and test its correctness?

Once the JSON-LD has been generated, copy and paste it into your page's source code. This code can be placed in both the head and body sections of the HTML document. If you use content management systems such as WordPress, you can paste it using dedicated script management pl